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Luxury Fashion Group OTB to Join Louis Vuitton Parent LVMH in Aura Blockchain Consortium

LVMH Blockchain Opens New Era For Authentic Luxury - Rhapsody Magazine

What's Next for Luxury Brands and Blockchain

Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it

Is the LVMH consortium's Aura 'the first global luxury blockchain' open to hacking? - FAD Magazine

prada, LVMH + cartier join forces on aura blockchain alliance to combat fakes

LVMH, Richemont and Prada Unite Behind a Blockchain Consortium - The New York Times

Luxury Fashion Group OTB to Join Louis Vuitton Parent LVMH in Aura Blockchain Consortium

Aura Blockchain Consortium announces exclusive knowledge partnership with Bain & Company

What Is Aura: The World's First Luxury Blockchain

Customer journey – AURA

LVMH, Prada and Cartier develop the world's first global luxury blockchain

Customer journey – AURA