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Blockchain backed by luxury houses launches cloud-based SaaS tech

LVMH Launches First Blockchain-based Product Tracking

AURA BLOCKCHAIN CONSORTIUM APPOINTS TECH ENTREPRENEUR AS CEO TO DELIVER NEW PHASE OF GROWTH - MR Magazine

The blockchain playbook: From LVMH's Aura to Arianee

LVMH: Aura Blockchain Consortium launches Aura SaaS for luxury brands - Luxus Plus

Customer journey – AURA

Luxury Fashion Group OTB to Join Louis Vuitton Parent LVMH in Aura Blockchain Consortium

Blockchain Offers 'Better Repair and Care Services' for Luxury Products: LVMH CIO - Decrypt

Customer journey – AURA